Headshot of Dan Chicorel

Dan Chicorel owns and operates Ad-Cetera.

Dan Chicorel – Founder 

I bring over 25 years of marketing and business experience to the table. I’ve co-owned and operated two Weight Watchers franchises, headed an in-house advertising agency, operated a recruiting company in the manufacturing sector, worked in the promotional product industry, and worked as a sportscaster early in my career. A graduate of the University of Wisconsin – Madison and the San Francisco School of copywriting, my passion lies in helping small to medium-sized business owners succeed in today’s competitive marketplace. In my spare time, I also perform around the San Francisco Bay area at corporate and private events as a jazz guitarist. To learn more about that, please visit my other website https://danchicorel.com

Ron Richardson – Web Designer 

Ron is a UC-Berkeley engineer alumnus who worked in Silicon Valley for over 20 years. He is skilled in WordPress, WordPress Multi-Site, HTML, CSS, PHP, jQuery, and a toolbox consisting of Adobe CS5 with Photoshop, Dreamweaver, InDesign, and Illustrator.

He also is knowledgeable about custom Google Analytics tracking and reporting: Event & Goal Tracking, A/B Experiments, Custom Reports, and Dashboards, etc. You can learn more about Ron at ronrichardsonwebdesign.com 


Monique Bichard – Graphic Design/Consultant

Monique and Ad-Cetera have a long history together. Monique is a creative collaborator that listens and remains flexible. She takes ownership and holds herself accountable to others and the project. I will do what is necessary to scope a project, define the solution, analyze the risks, meet the budget, and ensure the client is more than satisfied with the end result.

SPECIALTIES: Product Management; Project and Account Management; Business Analyst; Interactive Marketing; Creation, Development, and Implementation of Website Design; Targeted Web Design; Web Development; Internet Marketing Strategies.

Amy Posner – Consultant

A business owner since 1986, Amy is a sought after Business Copywriter and Marketing Strategist with 20 years’ experience. Focused on small to medium size businesses and specializing in writing websites, SEO Copy, eBooks, Newsletters, Email Campaigns, Video Scripts, and Persuasive Sales Copy, Amy writes copy which gets YOU results. Based in Olympia, WA; Amy is an ‘east coast transplant’ from NYC and Boston. You can learn more about Amy at www.amyposner.com

Leonard Sbrocco – Media Buyer/Consultant

Leonard has more than 20 years of experience working for multiple media outlets in the Bay Area. For eight years Sbrocco was Publisher of seven weekly newspapers on the Peninsula. He’s been with the Marin Independent Journal, and the San Francisco Chronicle, where he was responsible for creating new media products. He is a graduate of the United States Military Academy at West Point and served six years as a U.S. Army officer. You can learn more about Leonard at www.bigcatadvertising.com


Please call 510-917-0576 to discuss your goals, challenges, and budget. Or you can email me at dan@ad-cetera.net